Build an evidence map before writing the package claims

Split a claim into testable parts

Statements about ingredients, product performance, shelf life and user experience are different kinds of information. Separate them in a review table. For each statement, identify the actual finished product, intended market and conditions of use it describes.

Check whether the evidence matches

A raw-material study, a supplier certificate or a competitor page may not substantiate your pouch. Ask whether the evidence addresses the same composition, delivery format and intended claim. Record any gaps before the wording is placed on a can or website.

Keep an approved wording record

Store the final text, supporting records, reviewer and version date together. Revisit the map when the formulation, package or target market changes. This makes future updates easier and reduces the risk of an old statement surviving after its support no longer applies.

Put the decision into your project record

Use a short record that names the product or sample version, the decision required, the supporting information and the person responsible for approval. If a point is unresolved, record the next action before moving to the following approval. This makes the discussion more useful than a general request for the “best” formula or package.

For a production quotation, identify each SKU and its quantity. The current minimum is 3,000 cans per SKU and 9,000 cans per order. Sample evaluation is discussed separately and does not create a production order.

Questions to bring to the discussion

Explore the related product or service   Send a project brief